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Welcome to the world of Kirin, the fashion label by electronic DJ and producer, Peggy Gou


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While Peggy Gou might kill it on the decks across night clubs and music festivals all around the world, fashion has always been on her agenda.

The label first began manifesting pre-pandemic, when Gou was DJ’ing at an Off-White event in London. Cue Virgil Abloh and the rest is history. Together they’ve brought us Kirin, a fashion label that is making it possible for us to feel like we are living the fantastic life of Peggy Gou, one printed shirt at a time.

The brand is dubbed as a “luxury brand”, however that’s obviously due to the high quality and premium pricing. However, the reality is Gou is bringing the…



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