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Twitter builds its subscription plans by buying Scroll


Twitter has been a free service for its users ever since it launched in 2006. Now it’s getting more serious about getting you to pay up, via an optional subscription service it’s building.

Here’s the most recent example of Twitter’s plans, which are evolving in plain sight: It has bought Scroll, a startup that sells a subscription ad-blocking service and distributes most of its revenue to publishers.

Twitter says Scroll, which worked with publishers including the Atlantic,…



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