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The “New Normal” for Moviegoing Post-Pandemic May Be…



The “New Normal” for Moviegoing Post-Pandemic May Be the “Premium” Experience Like IMAX, Upscale Dining

“Movie theaters are dead” has been a common refrain during the coronavirus (COVID-19) pandemic. Or at least, many suggested the pandemic accelerated the death of theaters, with many cinemas shuttering for over a year and studios turning to streaming to debut their once-theatrical releases.

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