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Daily Beast

The NBA’s Marvel Superhero Mash-Up Was Weird as Hell

We live in the age of the impossibly big corporation. Mammoth entities with a complex web of departments allotting hundreds of wildly divergent tasks, all designed to catch as many profit flies as possible. Take media, for instance, where, under the command of CEO Bob Iger, the Walt Disney Company has claimed all the intellectual property their tendrils can touch, packaging it together in a content hydra that dominates the box office and swings a giant axe in the streaming wars. Marvel,…

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