Patagonia is donating $1 million to help support Georgia voting rights activists

While major Georgia-based companies Coca-Cola and Delta fought back against the state’s new voting rights law with strongly-worded opposition, Patagonia is putting its money where its mouth is and funding activists.

On Tuesday morning, the outdoor apparel maker announced it will donate $1 million to grassroots groups pushing for increased voter access in the state. Half of the money will go to the New Georgia Project, which works to register Georgians to vote.

The other half will go to Black Voters Matter Fund which works to increase power in marginalized, predominantly Black communities by fighting for voting rights.