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How Duolingo became fluent in monetization – TechCrunch


As its meandering route to monetization will demonstrate, Duolingo isn’t mission-oriented, it’s mission-obsessed.

Co-founders Luis von Ahn and Severin Hacker never wanted to charge consumers for access to Duolingo content, a purpose imbued throughout the company’s culture. For years in order to work at Duolingo, you had to be comfortable with joining a company in Pittsburgh that was in no rush to make money. The startup, filled with education enthusiasts and mission-driven…



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