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Building and leading an early-stage sales team with Zoom CRO Ryan Azus – TechCrunch


This year at Early Stage, TechCrunch spoke with Zoom Chief Revenue Officer (CRO) Ryan Azus about building an early-stage sales team. Azus is perhaps best known for leading the video-calling giant’s income arm during COVID-19, but his experience building RingCentral’s North American sales organization from the ground up made him the perfect guest to chat with about building an early-stage sales team.

We asked him about when founders should step aside from leading their startup’s sales org, how to build a working sales culture, hiring diversely, how to pick customer segments and how to build a playbook.

Below, TechCrunch has compiled a number of key comments from Azus, and afterward we’ve included the…



Click here to view the original article.

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