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A Brief History of the Alcoholic Novelty Beverage

The best product names are like the doors of a nightclub, enticing us to pay a fee in exchange for the right to step past the threshold and enter a better world. Sometimes they tell you what a thing is, or what it does. Sometimes they gesture at a specific class or lifestyle. Often they mean nothing at all, but the way their syllables are arranged sparks music in our brains. Think: Air Jordan. Kleenex. Counter Culture. Post-It Notes. Kinkos. PlayStation. Coca-Cola. Viagra. Great product…

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